About the Association
The Association for Creative Business Writing offers you business writing tips and tools, programs and products. Our business writing coaching and writing training teach you techniques that lead to increased results, respect, and revenues. (By the way, you don’t have to be a member to take advantage of our offerings, though membership has its privileges.)
Maybe the best way to show how the Association for Creative Business Writing helps make your business writing—and career—soar is to share some success stories:
1. The marketing manager whose job was in jeopardy because of her weak business writing skills. We worked together on her organization of information (get to the point quickly!) and her style. She also learned many editing techniques so she could give her rough draft the polish and pizzazz she wanted. Instead of formal, terse reports and e-mails, she began to write more conversationally. She began to write to her readers rather than at them. That made all the difference.
2. The systems analyst whose command of English was good, but not quite good enough. We worked on his GPS—grammar, punctuation, and style—to ensure his reports effectively shared his brilliant ideas with colleagues and clients.
3. The Fortune 100 executive who had the expertise to write a much-needed book—but didn’t know how to make all that technical information engaging. We started with storytelling techniques. He learned to relax and enjoy storytelling. And we worked on organization—of his material and time. Even as a busy executive, he discovered ways to write his book and maintain his family life.
Why are we so effective? Our founder and director, Lynda McDaniel, shares her thoughts and experience:
I spent more than 25 years writing for corporations and major magazines and newspapers. Now as a business writing coach, I realize how many techniques journalists have in our toolkit that can make a huge difference for business writers. In 2005, I decided to share the fruits of my life to help people wake up their business writing—and their results!
Over the past seven years as a writing coach, I’ve trained hundreds of executives, managers, and employees to help them write with confidence and style. Gone are the writing fears, writers’ block, and eleventh-hour drafts. Instead, they now write business reports, proposals, blogs, articles—even books—that are as professional as they are. Now I want to share with you the same writing tips and techniques I’ve successfully shared with major companies and organizations, including:
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How I earned the chops to be an effective business writing coach:
- Business writing and marketing content for organizations and corporations such as DuPont, Kennedy Center for the Performing Arts, Georgia Institute of Technology, High Museum of Art, Atlanta Convention & Visitors Bureau, Builders Capital Mortgage, and First Choice Health.
- Award-winning journalist and author, including 1,000 feature articles for magazines and newspapers such as Associations Now, Southern Living, Country Living, Yoga Journal, Restaurants USA, AmericanStyle, NICHE, American Cinematographer, Atlanta Journal & Constitution, guideposts.com, beliefnet.com, and washingtonpost.com. (Visit my portfolio from my 25+ year writing career.) I’ve written a dozen books, including the award-winning business writing book Words at Work and business writing e-book series, Inspiration on Demand, to inspire you to write business documents as professional—and creative—as you are.
Along the way, I learned a better way:
I realized that business writers can learn so much from journalists. Business writers can benefit from the easy but powerful creative writing techniques these writing pros use every day in their articles, blogs, and books.
Now I can show you how:
I want to share with you all the business writing tips, tools, and tricks of the trade I’ve learned that deliver memorable and effective business writing—so you can stand out and take your writing—and career—to the next level.
Why wait? Join today! All our programs are open to everyone, but membership has its privileges.
Or sign up below for your free 20-minute consultation. We can discuss your business writing questions and concerns.
And to give you a head start, try these easy business writing tips today:
- Tell meaningful stories to tap into your readers’ emotions, which is where they make decisions to buy and buy in. As a result, stories will help you increase your sales and results.
- Create similes to instantly make the benefits of your product/service familiar to your readers. Maybe your product is like a bulldozer, clearing the way for success. Or perhaps you can show how your service is like a personal trainer, building your company’s stamina while reducing overages and waste.
- Ask questions to draw in your readers. Add “you” to attract them even more! “You” is a reader magnet and lets them know you’re writing to them, not at them.
These are just a few of the creative techniques you can start using today to increase your respect, results, and revenues. Effective business writing can do that!
Join today! All our programs are open to everyone, but membership has its privileges.
Are you ready to give your career a boost? Then let’s talk. Click the red button to schedule your free 20-minute consultation with Lynda McDaniel, writing coach. Absolutely no strings attached—just a great opportunity to learn more! We look forward to helping you with your writing questions and concerns.
