About the Association

The Association for Creative Business Writing offers business writing programs and products, coaching and training so you can enjoy increased results, respect, and revenues. (By the way, you don’t have to be a member to take advantage of our offerings, though membership has its privileges.)

Maybe the best way to show how the Association for Creative Business Writing helps make your writing—and career—soar is to share some success stories:

1. The marketing manager whose job was in jeopardy because of her weak writing skills. We worked together on her organization of information (get to the point quickly!) and her style. Instead of formal, terse reports and e-mails, she began to write more conversationally. She began to write to her readers rather than at them. That made all the difference.

2. The systems analyst whose command of English was good, but not quite good enough. We worked on his GPS—grammar, punctuation, and style—to ensure his reports effectively shared his brilliant ideas with colleagues and clients.

3. The Fortune 100 executive who had the expertise to write a much-needed book—but didn’t know how to make all that technical information engaging. We started with stories. He learned to relax and enjoy storytelling. And we worked on organization—of his material and time. Even as a busy executive, he discovered ways to write his book and maintain his family life.

Why are we so effective? Our founder and director, Lynda McDaniel, shares her thoughts and experience:

I spent more than 25 years writing for corporations and major magazines and newspapers. Looking back, I realize how many techniques journalists have in their toolkit that can make a huge difference for business writers. In 2005, I decided to share the fruits of my life to help people wake up their writing—and their results!

Over the past seven years, I’ve coached hundreds of executives, managers, and employees to write with confidence and style. Now I want to show you the same tools and techniques I’ve successfully shared with Microsoft, The Boeing Company, T-Mobile, U.S. Small Business Administration, Stanford University, University of Washington, YMCA, InVision, Cutter & Buck, City of Seattle, and Sales and Marketing Executives International, among others. (I also serve as an “Inside Sales Expert” for the American Association of Inside Sales Professionals.)

How I earned the chops to be an effective business writing coach:

1. Business writing and marketing communications for organizations and corporations such as DuPont, Kennedy Center for the Performing Arts, Georgia Institute of Technology, High Museum of Art, Atlanta Convention & Visitors Bureau, Builders Capital Mortgage, and First Choice Health.
2. Award-winning journalist and author, including 1,000 feature articles for magazines and newspapers such as Associations Now, Southern Living, Country Living, Yoga Journal, Restaurants USA, AmericanStyle, NICHE, American Cinematographer, Atlanta Journal & Constitution, guideposts.com, beliefnet.com, and washingtonpost.com. (Visit my portfolio from my 25+ year writing career.) I’ve written a dozen books, including the award-winning business writing book Words at Work and business writing e-book series, Inspiration on Demand, to inspire you to write business documents as professional—and creative—as you are.

Along the way, I learned a better way:
I realized that business writers can learn so much from journalists, storytellers, and fiction writers. Business writers can benefit from the easy but powerful creative techniques these writing pros use every day in their articles, blogs, and books.

Now I can show you how:
I want to share with you all the tips, tools, and tricks of the trade I’ve learned along the way that deliver memorable and effective business writing—so you can stand out and take your writing—and career—to the next level.

Why wait?  Join today!  All our programs are open to everyone, but membership has its privileges.

Or sign up below for your free 20-minute consultation. We can discuss your business writing questions and concerns.

And to give you a head start, try these easy business writing tips today:

1. Tell stories to tap into your readers’ emotions, which is where they make decisions to buy and buy in. As a result, stories will help you increase your results.
2. Create similes to instantly make the benefits of your product/service familiar to your readers. Maybe your product is like a bulldozer, clearing the way for success. Or perhaps your service is like a detective, rooting out problems so your business thrives!
3. Ask questions to draw in your readers. Add “you” to attract them even more! “You” is a reader magnet and lets them know you’re writing to them, not at them.

These are just a few of the creative techniques you can start using today to increase your respect, results, and revenues. Effective business writing can do that!

Join today! All our programs are open to everyone, but membership has its privileges.

Or sign up for your free 20-minute consultation so we can discuss your business writing questions and concerns. Click on the red button to schedule your appointment.