Services
“I turned down someone’s concept for a big contract even though I liked his idea,” a manager at a Fortune 100 company shared. “I turned it down because the proposal was so poorly written. His confusing proposal not only shortchanged his idea, it reflected on what it would be like to work with him. I didn’t need that kind of added hassle.”
Ouch! We want to make sure nothing like that happens to you.
People assess you with the clues they have. In today’s e-world, that’s usually your words. This man might have won that contract if he’d taken time to craft interesting examples, tell relevant stories, and include clever touches such as similes, quotes, and vivid verbs. In other words, if he’d written his proposal with more creativity and style.
We offer several ways you can ensure that your ideas and information get the respect—and results—they deserve.
1. Business Writing Coaching
To get you off to a strong start, our business writing coaching begins with a phone conversation about any lingering fears, concerns, and questions you may have about the writing process. For some reason, most of us weren’t taught the writing process in school. We learn grammar and punctuation, but not the writing process. That’s like teaching carpenters all about lumber, nails, and hammers, but not teaching them how to build a house. No wonder a lot of people hate to write! We can fix that so you write engaging blogs, articles, reports, proposals, books—whatever you write at work. Learn more.
2. Business Writing Training
We offer business-writing training that delivers strong writing skills and improved results for the entire workforce—from CEOs and managers to administrative staff and customer-service reps. No more embarrassing goofs and gaffes going out from your company. No more bad impressions that harm your brand.
We develop custom presentations that suit your needs—from two-hour presentations to half-day workshops that increase your results, respect, and revenues. To kick-start your thinking, check out our four most popular workshops. Learn more.
3. Business Writing Assessments
Ever wonder how your business writing stacks up? Our writing assessments—Assess Your Success: Your road map to business writing that rocks!—offer personalized and confidential reports on your business writing skills. First, you’ll find that you’re doing better than you think. Then you’ll learn how to write even better! Learn more.
4. Speaking Engagements
We offer the same business-writing topics in formats to suit your specific needs—from 45-minute presentations to 90-minute break-out sessions. E-mail director@afcbw.com for details on how you can book Lynda McDaniel as a speaker at your meetings and conferences.
