Power Words that List—and Sell—More Properties

Free Webinar!
Wednesday, March 28   11 am CT
Register here.

• Do you dread starting your writing projects?
• Do you wish you wrote faster—and more effectively?

In this free—but oh-so-informative—webinar, you’ll learn valuable information you can start using the same day to take your writing—and career—to the next level. This is no grammar rehash or sales spiel. You’ll take away professional tips, tools, and tricks of the trade that we teach in our paid webinar series. (See topics below.)

Be the first! The first 20 registrants will help design the webinar content. Simply register and share a burning writing question you need answered in order to get the results, respect, and revenues you want.

Topics we’re sure to cover include how to:
1. Build your confidence as a writer.
2. Double your writing speed.
3. Use key power words that grab attention.
4. Tell stories to tap into emotions–where your clients buy and buy in.
5. Polish to perfection!

BONUS!  Everyone who attends our no-cost webinar receives a free copy of our popular report Ten Myths Keeping You From Becoming a Powerful Writer. Finally get rid of those old ideas so you can deliver business writing that sells!

Wednesday, March 28   11 am CT 
Register here.
(Can’t make it? Register and receive the recording link.)

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Power Words that List—and Sell—More Properties

Paid webinars
Scheduled at your convenience.
More info: director@afcbw.com

In today’s market, you know you need to distinguish yourself to rise above the competition. After all, most Realtors have the same license, offer similar services, and use the same vendors. But you offer something special—and you want all your messaging to convey that.

Power Words that List—and Sell—More Properties webinars are packed with information and inspiration to help you—and your writing—stand out. Especially today, since you’re writing more than ever. In addition to the more traditional bios, ads, just-listed cards, and flyers, you also need to write:

• Social media to reach a wider audience.
• E-mail communication instead of face-to-face meetings.
• Blog posts and articles to spotlight your expertise.
• Books and e-books to share your expertise and build your reputation.

With Power Words that List—and Sell—More Properties, you’ll write better after the first hour. And you’ll keep learning over the weeks ahead as you practice and master all the tips, tools, and tricks of the trade shared in every webinar.

Power Words that List—and Sell—More Properties includes:

1. Four one-hour webinars to take your writing to the next level. (Can’t make the scheduled webinar? You’ll always receive the recordings and slides.)
2. E-mail answers to your questions while you explore these webinars.
3. Open-coaching call at the end of the webinar series to address any questions.
4. Complimentary copy of Lynda McDaniel’s award-winning book, Words at Work (e-version). Read this and start enjoying all the benefits the subtitle offers: Powerful business writing delivers increased sales, improved results, and even a promotion or two.

Webinar topics:

1. Start with a Bang—and Finish with a Flourish! Learn how to kick-start your writing and end with impact to get the results you need.
2. Write a Bang-up Bio!  Look sharp and sound savvy—so you stand out in the marketplace.
3. From Boring to Brilliant: Write attention-grabbing property brochures, just-listed cards, ads, flyers, blogs, Web copy—all those things that drive more traffic to your site and sell more property.
4. Write Right to Sell More: Use the right words at the right time to deliver the sales.

What you’ll take away:

• Practice six power-writing steps that move people to action, steps you can repeat in every flyer, ad, blog, article, tweets, and Facebook updates. (Or every book and e-book you write!)
• Learn how to kick-start your writing process—and double your writing speed.
• Discover the six biggest writing mistakes people make—and how to avoid them.
• Craft engaging, traffic-building website content.
• Write powerful words in your sleep! (Seriously. Many thanks to those brain scientists who discovered how this works.)
• Turn on your Genius Generator to tap into powerful ideas you didn’t even know you had. (Thanks again to those brain scientists who showed us why this works.) Use a simple 10-minute exercise to help you access your power.

Sign up now!

This package of four webinars, one open-coaching call, e-mail support, and the award-winning book Words at Work is offered to groups of six or more for only $179 each.  We can also tailor a live series just for your group. E-mail director@afcbw.com for details.

BONUS!  Order now and you’ll receive our Quick-Start Guide to Power Writing e-book ($29 value) at no extra cost. Start writing faster, stronger, better in just seven days!

Detailed outline of Power Words that Gain—and Retain—More Clients:

1. Start with a Bang—and Finish with a Flourish!

What if you could just sit down and write the flyers, ads, Web copy, client letters/e-mails you need at work? No dread. No procrastination. No fear. Just the right words—clear, concise, and creative. We can show you how. You’ll learn how to set aside old fears, overcome new pressures, and stop dashing off documents at the last minute.

As a busy professional, you’ll appreciate all the techniques in Start with a Bang—and Finish with a Flourish! that let you start fast, finish strong, and write more productively. And in the process, you’ll find more time and creativity.

Agenda:
1.  Overcome fear of writing.
2.  Plan and percolate.
3.  Organize like a pro.
4.  Start anywhere.
5.  Write faster.
6.  Edit quicker.
7.  Take breaks!
8.  Proofread for polish and pizzazz.

2. How to Write a Bang-Up Bio! So many professional profiles on LinkedIn, Facebook, or corporate Web sites are dry, boring, and laced with alphabet-soup credentials. What a waste. Learn how to set your bio apart with powerful stories, benefits, similes, and other creative techniques. We’ll explore the four steps that result in an attention-getting bio and dispel four myths about bios.

Agenda:
1. Easy ways to jump-start your bio and creativity.
2. Four ways to double your writing speed.
3. #1 mistake (almost) everyone makes.
4. #1 way to persuade people.
5. #1 way to write better.
6. Editing for success.

3. From Boring to Brilliant: How to write attention-grabbing, traffic-building flyers, ads, articles, blogs, books, reports, and even e-mail!

“You cannot bore someone into buying your product.” David Ogilvy, the “Father of Advertising,” wrote that, and I’m sure he’d agree that the same is true for business writing. You can’t bore people into reading your property brochures, just-listed cards, ads, blogs, articles, proposals, newsletters—whatever you write. From Boring to Brilliant shares techniques that make your blog posts and Web copy, marketing materials and newsletters exciting to write—and read. That means your readers will want to read your writing and will be more likely to respond the way you need.

Agenda:
1.  Brainstorming.
2.  Benefits vs. features.
3.  Similes, alliteration, rhymes, and more.
4.  Imitation (that leads to innovation).
5.  Storytelling.
6.  Fun tricks and mind games.

4. Write Right to Sell More. Successful sales writing is more than stringing words together or simply getting the grammar right. It’s about building relationships, achieving goals, developing and sharing new ideas, connecting with clients’ needs … the list goes on. You will supercharge your sales with the 25+ effective tools and creative techniques you’ll take away from this webinar. From key words and eye appeal to solutions and benefits, Write Right to Sell More delivers writing that rocks! 

Agenda:
1.  Boost your blogs and articles with stories that make your messages stickier.
2.  Answer your readers’ #1 question.
3.  Tap into ideas and solutions.
4.  Deliver strong messages.
5.  End with strong calls to action.
6.  Edit for success.

Book now!

Enjoy increased respect, results, and revenues. This package of four webinars, one open-coaching call, e-mail support, and the award-winning book Words at Work is only $179 each for groups of six or more.

BONUS! Order now and you’ll receive our Quick-Start Guide to Power Writing e-book (a $29 value) at no extra cost. Start writing faster, stronger, better in just seven days!

E-mail director@afcbw.com to book now or learn more.